HANSON, the building materials rump left over from Lord Hanson's empire, has been buying companies like mad, mostly in the US. This has left Hanson with a host of US subsidiaries, all with confusingly different names. The company has paid half a million pounds to the design consultancy Pauffley of London to come up with a unifying logo.
The logo consists of a brick with two blue dots on it. And all the new subsidiaries have been relabelled "Hanson". No doubt shareholders will be delighted with this expenditure.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments