People and Business: Favourite wins

Thursday 29 April 1999 23:02 BST

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RICHARD BRANSON got a bloody nose yesterday as the Advertising Standards Authority rejected a bid by his airline Virgin Atlantic to prevent British Airways from using the phrase "the World's Favourite Airline" in its advertising.

This is the fourth time the ASA has rejected a move to prevent the use of the phrase since 1991. It was first coined in 1983.

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