The City gets its first taste of Liberty

Liberty's new chairman, Dennis Cassidy (right), and managing director Tony Salem targeted the City shopper yesterday when they opened the retailer's first branch in the Square Mile on Fenchurch Street. The shop will stock the best-selling ranges from the flagship Regent Street store, including the famed Liberty print scarves and ties, as well as shirts, waistcoats, gift items and Liberty's womenswear collection. Mr Cassidy, a former chairman of British Home Stores and the Boddingtons drinks group, joined Liberty in June. The company wants to open more outlets and recently opened a branch at Heathrow Airport.

Photograph: Tony Buckingham