The City roundup video: How Disney's Frozen has boosted business worldwide
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It was clear what America’s children were doing over Christmas – ripping open toys bought from Hasbro.
Hasbro is not the only business to have enjoyed a bounce off the back of the Disney hit. Supermarket supplier Finsbury Foods has already said its Frozen branded cakes helped warm up its sales over Christmas and even got boss John Duffy humming its hits.
For Disney itself, Frozen has melted investors hearts as it drove both toy sales and DVDs – it was the biggest selling release of 2014, outgunning James Bond’s Skyfall. The tale, inspired by Hans Christian Andersen’s The Snow Queen, helped Disney’s shares rise 4% on strong earnings up 20% last week.
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