Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

The City roundup video: How Disney's Frozen has boosted business worldwide

Video: Alex Lawson provides a run-down of the day's major news from the City

Alex Lawson
Monday 09 February 2015 15:34 GMT
Comments
Elsa in 2013's Frozen, which passes the Bechdel Test with flying colours
Elsa in 2013's Frozen, which passes the Bechdel Test with flying colours (IMDB)

Don't miss out on the goings on in the business world, with our daily round-up of the biggest news from the City.

It was clear what America’s children were doing over Christmas – ripping open toys bought from Hasbro.

Hasbro is not the only business to have enjoyed a bounce off the back of the Disney hit. Supermarket supplier Finsbury Foods has already said its Frozen branded cakes helped warm up its sales over Christmas and even got boss John Duffy humming its hits.

For Disney itself, Frozen has melted investors hearts as it drove both toy sales and DVDs – it was the biggest selling release of 2014, outgunning James Bond’s Skyfall. The tale, inspired by Hans Christian Andersen’s The Snow Queen, helped Disney’s shares rise 4% on strong earnings up 20% last week.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in