The late ticker: Apple cuts prices

Saturday 19 April 1997 23:02 BST

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Apple Computer announced that it would cut prices on its older model Macintosh Performa and PowerBook 1400 series by up to 31 per cent.

The price cuts come just two days after Apple reported worse-than-expected losses for the second quarter - sales fell 27 per cent to $1.6b over the period.

Apple is struggling against customer concerns about quality, confusion over its product line and uncertainty about its direction.

The company has been targeted for a possible takeover attempt by Oracle Corporation's chairman, Larry Ellison.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Stay up to date with notifications from The Independent

Thank you for registering

The late ticker: Apple cuts prices

Join our commenting forum

Thank you for registering