Google to ban ads appearing next to climate denial content

Google is taking action to stop climate change deniers from spreading misinformation or making money

Via AP news wire
Friday 08 October 2021 11:13
Google-Flight Emissions Tracker
Google-Flight Emissions Tracker

Google is taking action to stop climate change deniers from spreading misinformation or making money by blocking digital ads promoting false climate change claims from appearing alongside content on its platforms.

The company said Thursday in a blog post that it was rolling out a new policy for YouTube video creators. advertisers and publishers.

The new rules “will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change,” the blog post said.

The rules will apply to any content calling climate change a hoax or denying that greenhouse gas emissions and human activity have contributed to the earth's long-term warming.

“In recent years, we’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” Google's ad team said.

The company said advertisers don’t want their ads appearing next to content denying climate change, and publishers and creators don’t want them appearing on their pages or videos.

Google said it would use both automated tools and human reviewers to enforce the policy when it takes effect in November.

Earlier this week, Google rolled out new features aimed at helping users reduce their carbon footprints, including a search function that shows which flights have lower emissions.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in