Meet the pub landlady navigating the Guinness shortage with ration cards

As pubs across the country face a Guinness shortage ahead of the Christmas holidays, one London pub is tackling the issue with a solution: ration cards.

Kate Davidson, owner of The Old Ivy House in Clerkenwell, explained, “You have to buy two regular drinks before you can buy your ration of Guinness.”

“We’ve had one gentleman who turned around and left. Everyone has taken it with good humour” she added.

The shortage is fuelled by a surge in demand from younger drinkers. Brand director Joyce He said the viral “splitting the G” trend has also played a role.