Alcohol ads 'appeal to young'

Children as young as 10 are more familiar with some alcohol brands than popular foods and snacks, new research suggests.

The report, by the charity Alcohol Concern, calls for a change in the law to restrict television advertising of alcohol and to ban alcohol sponsorship of events that particularly appeal to young people.

The research showed 79 per cent of children correctly recognised Carlsberg and Smirnoff vodka as alcoholic drinks, while 74 per cent recognised Ben and Jerry's as ice cream and just 41 per cent knew Mr Kipling was cakes.