Beale's best in show: Raindance film festival (4Creative)

Sunday 23 October 2011 04:23

I'll be honest: it's unlikely that you'll stumble across this week's Best In Show. After all, it's for the Raindance film festival.

Raindance is the UK's largest celebration of independent film-making and it's taking place in London this October, so it's not exactly the sort of brand you'll find advertising in the centre-break of Corrie.

Still, the ad campaign to launch the festival is definitely worth seeking out: It's a cheeky little short in its own right, really; at about two minutes long it's almost too indulgent to be an ad. Perhaps we should consider it a trailer.

Anyway, it's made by Channel 4's in- house creative department, 4 Creative, which has spent the last few years winning itself a credible reputation as an advertising powerhouse. The Raindance promo is called "So I fell in love with a Zombie", which might give you an idea of what to expect. Think horror flick pastiche, a sort of zombie rom-com. Zombie girl chases boy, they flirt, have fun, her head falls off. Very hammy horror, but lovingly made with more charm than gore.

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