Claire Beale's Best in show: Toshiba (Grey)

Grey Advertising doesn’t often find itself basking in praise. Particularly not for its creative work. But change has been on the agenda for 2008 and, just in the nick of time, they’ve unleashed an ad that has the industry taking notice.

Grey’s campaign is a technical wonder, just like Toshiba’s LCD televisions apparently. It uses a souped-up version of a technique called ‘bullet time’, which basically shows people repeating the same action, a bit like a stuck record, while others come and go around them in real time. It’s breathtaking and mesmerisingly watchable. And I honestly can’t think of another Grey ad, ever, that I’d say that about.

The making of 'Toshiba Timesculpture'