Has Peta gone too fur?

Is latest poster effective for animal rights - or just offensive to women?

Harriet Walker
Wednesday 14 November 2012 18:22
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The poster from the animal rights group PETA
The poster from the animal rights group PETA

In keeping with its agenda of raising awareness by raising hackles, animal rights group Peta has unveiled its latest campaign, which compares a non-depilated female bikini line with wearing fur.

“Fur trim: unattractive” reads the slogan, slapped across the image of a model in her undies, sprouting what can only be described as a yeti’s Movember effort from either side of her slinky pink gusset.

Clearly, this imagery is just a bit, well, distasteful – that’s what PETA does, and sometimes it’s effective. But that’s before you consider how grotesquely offensive it is to women to imply that their natural thermal layering is a) sexually off-putting and b) the same as wearing parts of a dead animal.

Not since John Ruskin fainted at the sight of his wife’s muff have we seen such arcane and ignorant semi-sauciness. And you’d think Peta would know better, too, seeing as they’re normally the ones with their knickers in a twist.

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