Most complaints for 'kicking cat' ad

Thursday 12 May 2011 00:00 BST

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An advert in which a cat was kicked across a football pitch by blind players attracted the most complaints in 2010, according to the Advertising Standards Authority.

A total of 1,313 people complained to the ASA about the ad for bookmakers Paddy Power, saying it was offensive to blind people and could encourage cruelty to animals. The complaints were dismissed because the ad was "light-hearted in tone".

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Most complaints for 'kicking cat' ad

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