Fame beckons for BBC's 'wrong man'

Mr Goma's inadvertent guest slot has been reported around the world and has led to an entry in the online encyclopaedia Wikipedia.

The Congolese business studies graduate has now taken on a publicist, Kizzi Nkwocha, who has represented figures such as Chris Eubank in the past, and has already signed his first advertising deal. He appeared in a "viral" advert for a TV company and is in talks for further lucrative contracts.

Mr Goma found fame when he turned up at Television Centre in London for a job interview. A mix-up led to him being ushered into the studios to discuss the outcome of a court battle between Apple Computers and the Beatles' Apple Corps.