Refuge, the world's first refuge for battered women and children, founded in 1971, is launching its first cinema advertising campaign. The one-minute commercial, directed by the BAFTA award winning Richard Spence, will be seen by movie goers across the UK in over 200 Warner Brothers cinemas. Refuge says the ad has been made to increase both funding and public awareness "of the frightening prevalence of abuse against women". The launch for the ad yesterday was attended by Sandra Maitland and Tiffany Chapman, otherwise known as Brookside's Mandy and Rachel Jordache, due either to go down or be let off in tonight's episode for the murder of the wife- beating, child-abusing Trevor.
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