Media: Talk of the Trade: Men prefer 'GQ'

Tuesday 04 August 1992 23:02 BST

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JANUARY to June magazine circulation figures show Conde Nast's GQ is winning the battle for the glossy men's market. It showed a year-on-year increase of 27.6 per cent to reach a monthly sale of 90,884, while the newer Esquire, from National Magazines, achieved only 64,765.

With its issue published next week, GQ is giving away a booklet containing the first chapters of six novels to be published this autumn by Random House. A similar booklet, with the opening chapters from six more novels, will be given away with the 20 August issue of Conde Nast's Tatler.

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Media: Talk of the Trade: Men prefer 'GQ'

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