"Nude swimmer hugging wife" (British Heart Foundation)

(British Heart Foundation)

122 complaints

ASA verdict - Not upheld

What the ASA said:

This ad for the charity British Heart Foundation appeared as a poster and in the national press. It featured a man and a women cuddling on a beach. The man was naked except for a swimming hat and goggles. Complainants objected that the nudity in the ad was offensive and gratuitous and irrelevant to the advertised product. Several also complained that the poster, some of which were placed near primary schools, was unsuitable for display where it could be seen by children.

We noted that the man’s genitals were covered and the nudity in the ad was not explicit, therefore, we believed the ad was unlikely to cause serious or widespread offence, or to harm children