Girls get their own tech mag

A great new magazine idea from Mind Candy – as the creators of the Moshi Monsters children's brand, already one of Britain's most successful tech companies.

Poppet is aimed at seven- to 10-year-old girls and uses a Moshi-style cartoon formula to educate young readers on the opportunities of a career in technology. Each issue of the monthly £2.99 publication will include a feature looking at different roles in the sector, such as developers, product managers and coders.

"We felt that there was a gap in the market when it came to educating young girls about the tech world," says the editor, Jessica King. "The tech industry has long been seen as a man's world and something that is 'not for girls' but we completely disagree with that notion."

Countering gender stereotyping in the careers market is highly welcome. It's a pity that Poppet's very pink look somewhat undermines its own attempt to do so.