Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

TV watchdog bans McDonald's advert

Matthew Beard
Tuesday 04 March 2003 01:00 GMT
Comments

A television advertisement for a McDonald's product has been banned after complaints from viewers.

The Independent Television Commission ruled that the fast food chain's Steak Premiere featured in a recent advert "varied considerably" from the actual product.

The advert, a spoof of TV's mock documentary The Office, described a "steak in ciabatta with chargrilled peppers, onions and a black pepper mayo" and showed a substantial amount of dressing, peppers and onions.

But the commission said in test purchases it found a "disparity between the quantity of toppings in the purchased products against the television advertisement".

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in