TV watchdog bans McDonald's advert

Tuesday 04 March 2003 01:00 GMT

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A television advertisement for a McDonald's product has been banned after complaints from viewers.

The Independent Television Commission ruled that the fast food chain's Steak Premiere featured in a recent advert "varied considerably" from the actual product.

The advert, a spoof of TV's mock documentary The Office, described a "steak in ciabatta with chargrilled peppers, onions and a black pepper mayo" and showed a substantial amount of dressing, peppers and onions.

But the commission said in test purchases it found a "disparity between the quantity of toppings in the purchased products against the television advertisement".

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