Ulrika show to offer nose job as top prize

You can change your room on reality television, change your garden, even your spouse. Now the makeover craze is about to reach its logical conclusion by giving viewers a chance to change their face.

Ulrika Jonsson is about to host a show offering a top prize of a £3,500 nose job. How Do I Look will take a group of viewers unhappy with their appearance but who cannot afford surgery. They will attend a selection day in London where a panel, including a surgeon and psychologist, will decide which of them is the best candidate.

"We're looking for someone who could genuinely benefit from surgery – someone who feels their nose has really hindered them but who can't afford to pay for an operation," said the producer, Tim Miller. "We want to select someone who's longed to have their nose done. For the right person, this could be the chance of a lifetime."

The operation will be performed by one of the country's leading plastic surgeons. With the psychologist, he will have consultations with each of the candidates to discuss why they want cosmetic surgery. Viewers will see the selection process and the run-up to the operation. The winner will unveil their new look on the show, to be broadcast this summer on ITV1.

Anyone interested in being considered should contact Granada on 020-7633 2631.