'Spider-Man: No Way Home' snags eye-popping $50M in previews

For the first time since the pandemic began, the box office is booming

Film Review - Spider-Man: No Way Home
Film Review - Spider-Man: No Way Home

For the first time since the pandemic began, the box office is booming. “Spider-Man: No Way Home” grossed $50 million in Thursday previews alone, a stunning start for a movie set to break pandemic records.

Sony Pictures “No Way Home" scored the third-largest preview total ever, trailing only those for “Avengers: Endgame” ($60 million) and “The Force Awakens" ($57 million). Previews once featured only late-night screenings, but they have steadily moved earlier in the day; “No Way Home” began playing around 3 p.m. in 3,767 locations.

But there was no exaggerating the eye-popping total for the Marvel release, starring Tom Holland “No Way Home” is on pace to be the first release of the pandemic to surpass $100 million. It could go as high as $150 million. The previous best of this year was also a Marvel-Sony release, “Venom: Let There Be Carnage,” which launched with $90.1 million.

“Spider-Man: No Way Home” is managing to pack theaters even as the spreading omicron variant is forcing closures in the entertainment industry, including numerous Broadway shows. As recently as last week, when Steven Spielberg's “West Side Story” opened softly, the box office had been fitfully sputtering back to life.

But while some moviegoers, particularly older ticket-buyers, have been more reluctant, the younger, devoted Marvel fanbase has proven resistant to the pandemic challenges of moviegoing. With “No Way Home," Marvel releases will make up five of the top six films of the year, including “Shang-Chi and the Legend of the Ten Rings,” “Venom: Let There Be Carnage," “Black Widow” and “Eternals

___

Follow AP Film Writer Jake Coyle on Twitter at: http://twitter.com/jakecoyleAP

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in