John S. Barry
John S. Barry, who died on 3 July aged 84, is credited with turning WD-40 into a household name.
Employees of what was then the Rocket Chemical Co. in San Diego were selling their rust-preventer out of car trunks when Barry joined in 1969 as president and CEO. WD-40 was used to coat missiles but also had a smaller following among consumers who used it to lubricate everything from bicycle chains to fishing reels. Barry, who held a business degree from MIT, suggested renaming the firm after its product and went on to help build the company's place in the global market.
WD-40 was invented in 1953 when Rocket staff set out to develop a line of rust-prevention solvents and degreasers for the aerospace industry. It took them 40 attempts to work out the water displacement formula; the name WD-40 stands for "water displacement, formulation successful in 40th attempt."
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies