Stuart Baggs dies: Apprentice star 'The Brand' found dead aged 27

His body was found by police after they were called to a property in Douglas, on the Isle of Man

Heather Saul
Friday 31 July 2015 11:11
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Stuart Baggs
Stuart Baggs

Stuart Baggs, the former star of the Apprentice, has died aged 27.

His body was found by police after they were called to a property in Douglas, on the Isle of Man, on Thursday morning.

A police spokeswoman told The Independent: "He was found this morning in his bedroom at 9am. There is absolutely nothing that would indicate the cause of his death."

Born in Plymouth, Baggs launched his own telecommunications company at the age of 18. At 21, he was one of youngest ever candidates to appear on the Apprentice.

He was known for his memorable comments, including: "Everything I touch turns to sold" and his infamous introduction, "I'm Stuart Baggs, 'The Brand'".

Lord Sugar paid tribute to Baggs on Friday, praising him as one of the "stand-out" contestants of the whole programme.

Fellow Apprentice contestant Luisa Zissman remembered him as one of her favourite people on the show, describing his death as a "tragedy". A number of other television stars and broadcasting personalities also paid tribute on Twitter.

Baggs went on to manage the BlueWave Communications company and appeared at a press conference on Tuesday to launch his latest data-only 'home hub' product, where he said he worked for at least 18 hours a day because work gave him a "buzz".

"I sleep for four hours religiously," he said. "I would not have it any other way, like Margaret Thatcher."

Baggs also appeared on Channel 4’s Come Dine With Me in 2014.

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