'Ask better questions': Amy Poehler's inspired feminist Golden Globes campaign against the awards show gender divide

The #AskHerMore hashtag raised awareness of the facile questions female celebrities often face when going down the red carpet

Golden Globes host Amy Poehler highlighted the red-carpet gender gap with the hashtag #AskHerMore.

The Parks and Recreation star last night launched a campaign to put an end to the anodyne and repetitive questions women are asked on the red carpet.

The Twitter page for her group Amy Poehler’s Smart Girls, which aims to inspire young women, suggested alternative questions to replace the usual ones about fashion and beauty.

"The #RedCarpet is open and we want the media to #AskHerMore! Let's go beyond 'who are you wearing?' and ask better questions! #GoldenGlobes"

Suggestions from fans included "what did your character teach you?" and "what else would you like to achieve in your career?" and centred around issues such as a lack of female directors and what positive messages female actors and film-industry figures would give to young women.

An actress who shared Poehler's sentiment on the night was Amy Adams. As she collected her Best Actress award, she thanked the inspiring female talent in the audience.

Adams thanked the "wonderful female role models" for inspiring her four-year-old daughter. She said: "I am so grateful to have all the women in this room," she said. "You speak to her so loudly. She watches everything and she sees everything, and I am just so, so grateful to all of you women in this room."