As a first entry for Facebook, it was not bad.
Please help preserve this beautiful planet of ours, declared President Barack Obama, walking around the South Lawn of the White House.
A latecomer to the pleasures and pains of Facebook, Mr Obama declared that he believed it was a place to talk about important issues.
“I hope you’ll think of this as a place where we can have real conversations about the most important issues facing our country,” read a teaser for the video.
Mr Obama has long had a Twitter account, and his political campaigns have run a Facebook page under his name for years. “Barack Obama, politician” is still run by an iteration of that political operation, Organising for Action, the Associated Press reported.
The new page, however, is aimed at casting Mr Obama as a regular guy, not a politician.
In his inaugural video post, Mr Obama gave a small tour of his the grounds, noting he often saw a fox on the grounds, a hawk named Lincoln and other “critters”.
He then worked in a plug for his work fighting climate change.
“I’m kicking it off by inviting you to take a walk with me in my backyard - something I try to do at the end of the day before I head in for dinner,” he said.
“I want to make sure that the whole world is able to pass onto future generations the God-given beauty of this planet.”
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