Cara Delevingne naked campaign poster will remain despite complaints, advertising standards rules

Watchdog ASA pointed out that “although her buttocks were visible, they were presented in virtual profile and not in a sexual way”

Writhing around naked in a scented bathtub of water on the corner of Brick Lane and Hanbury Street, dressed in nothing but Tom Ford perfume, is a giant naked image of Cara Delevingne.

And she’ll remain there, languishing in her birthday suit, despite a number of complaints about her.

The Advertising Standards Authority (ASA) received several concerns from members of the public, who feared the Black Orchid fragrance advert not only objectified women, but was also displayed too close to religious buildings.

But ASA has since ruled that the image is not degrading in any way shape or form, and was also not errected “within the immediate vicinity of a place of worship”.

The watchdog pointed out that “although her buttocks were visible, they were presented in virtual profile and not in a sexual way”. It added that “neither her pose nor her facial expression were sexually suggestive in any way” and that the campaign poster appeared in a “hip urban neighbourhood”.

Tom Ford Beauty, which created the ad, also defended the photo.

It comes as the supermodel dismissed her aesthetic credentials, labelling herself a “very weird, gremlin, awkward-looking child” who “never thought people would actually want” her to be a model.

“I was a feral kid, a big tomboy,” The Sun quoted her as saying. “Beauty wasn’t important at all and it still isn’t in a way.”