Chloe Grace Moretz and Brooklyn Beckham: Why famous couples are going so public, so quickly

Going public about a relationship appears to be one way of being able to control tabloid attention and speculation, instead of being overwhelmed by it

The digital age means the offspring of the rich and famous are becoming famous themselves from a younger age. Consequently, as adolescents their lives are increasingly scrutinised - especially when it comes to their relationships.

Brooklyn Beckham is still only 17 but has 6.9 million followers on Instagram, where the budding photographer and oldest son of David and Victoria Beckham has shared a number of pictures with Moretz, exacerbating the scrum around their status.

The actress, 19, finally confirmed their relationship on Watch What Happen's Live, telling host Andy Cohen she was speaking forthrightly to demystify their relationship in the hope of eventually getting some peace.

“I think the more I don't make it mysterious, the more people don't care," she said. "So, yes, we're in a relationship.”

The digital age also means relationships enter the spotlight because social media, the pages that are meant to be a more personal and intimate reflection of the self, are not only open to all followers but used to build up profiles and maintain loyal fan bases. Fans want more access to their idols and as a consequence, relationships are becoming increasingly public, too.

Cheryl Fernandez-Versini and Liam Payne have teased out their relationship on Instagram, reacted angrily and publicly to speculation and criticism and finally appeared officially as a couple at a red carpet event in Paris overnight, where they both seemed genuinely at ease together in front of the cameras.

While many try to keep every aspect of their or private life quiet, they have courted attention with cosy selfies and even a (slightly cringe-inducing) 'happy international women's day' status. After going public on social media and with appearances at dinner dates, Simon Cowell recently said the pair appear comfortable and content, telling The Sun: “Importantly, they both seemed very happy and very relaxed.”

It seems that for both couples, embracing the increased attention and tabloid interest to an extent is ultimately a way of dealing with it.