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Julianne Moore dropped from promotional film for Turkey's tourism board for 'poor acting'

The Oscar winner was due to appear in the ‘Home of’ advertising campaign

Loulla-Mae Eleftheriou-Smith
Wednesday 01 April 2015 16:21 BST
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Actress Julianne Moore wins the Best Actress in a Leading Role Award for 'Still Alice' during the 87th Annual Academy Awards in Hollywood, California
Actress Julianne Moore wins the Best Actress in a Leading Role Award for 'Still Alice' during the 87th Annual Academy Awards in Hollywood, California

Julianne Moore, the critically acclaimed Oscar winning actress who was celebrated this year for her lead role in Still Alice, has been dropped from an advertising campaign promoting Turkey due to her “poor acting”.

The Hurriyet Daily News reports that Moore was due to appear in a promotional film for the country’s tourist board entitled ‘Home of,’ but that Turkey’s Culture and Tourism Ministry disapproved of the actress’s performance and ordered a re-shoot.

A source told the newspaper that the ministry rejected the film for Moore’s “poor acting”, and when the actress declined to re-shoot the ad, the project ended up being cancelled. The newspaper reported that many had criticised the choice to use Moore in the country’s promotional feature.

Wayne Rooney apparently has Turkey’s seal of acting approval after appearing in adverts for the country’s national airline

The advertising agency, Iconisus & I mean It, had filmed the ad in Los Angeles, in which Moore, sat in a plane cabin, recounted her childhood journeys to Turkey, believing the actress would appeal to American and British travellers.

Moore received widespread praise for her portrayal of a professor living with Alzheimer’s in Still Alice, which landed her the best actress Oscar this year. She had been nominated four times previously.

“I'm so happy, I'm thrilled that we were able to shine a light on Alzheimer's disease,” she said at the time. “So many people who have this disease feel marginalised. People who have Alzheimer's disease deserve to be seen so we can find a cure.”

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