Cheryl Cole to front L'Oreal ads

Cheryl Cole will represent L'Oreal in the UK (PA)

Her style is copied by women around the country - and now Cheryl Cole has landed a deal to front beauty brand L'Oreal Paris.

The X Factor judge will represent the brand in the UK and her first campaign will be promoting a hair product called Elvive Full Restore 5, which will hit the shops next month.

Cole, 26, who won a place in Girls Aloud by appearing on Popstars: The Rivals, graced the cover of British Vogue in February.

She said: "I have always loved the brand and have always wanted to say the iconic phrase: 'Because you're worth it', so to be given that opportunity is absolutely amazing."

L'Oreal Paris general manager Gayle Tait said: "Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK."