Kanye West is a man who has always been surrounded by messianic words and imagery, from his Yeezus nickname to album track I Am A God and recruitment of a fake Jesus on his most recent tour.
Well now he has his very own religion, in as much as a hastily cobbled-together website can be considered a religion.
Yeezianity.com proudly proclaims itself 'THE BEST CHURCH OF ALL TIME!!!!!' , detailing in its About section: "We are an anonymous group who believes that the one who calls himself Yeezus is a divine being who has been sent by God to usher in a New Age of humanity."
Taking Kanye as their god and adopting a cult style of membership, followers remain anonymous until "conditions are ripe", at which time "all of our members will reveal their identities and their divine forms and the Creative Age will finally begin!"
Like all the best religions, Yeezianity was set up by a bored denizen of the internet surfing Craigslist.
"I created this thing about a month ago - and all I did was tweet it, and I don't have a lot of Twitter followers, so that didn't go anywhere," the anonymous founder told Noisey.
"I was putting up other Craigslist ads and I just thought, "Well, let's see where this goes." I got some responses. I mean, you found it, so that's pretty awesome," they added.
Yeezianity does not have the backing of its divine leader, who is busy suing the founders of a crypto-currency created in his image, Coinye.
He was also in the news this week for allegedly punching an 18-year-old boy who had been hurling racial slurs at his girlfriend, Kim Kardashian.
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