Project Harpoon: Plus size model Tess Holliday demands users boycott Facebook and Instagram accounts fat-shaming women

A number of women including Melissa McCarthy, Holliday, Rebel Wilson and Ashley Graham have been targeted

Tess Holliday has been targeted by Project Harpoon

Tess Holliday has slammed an “abominable” Facebook page for Photoshopping her image and images of other women to make them appear slimmer.

Facebook, Instagram and Tumblr accounts under the name ‘Project Harpoon’ are sharing images of plus size men, women, models and actresses manipulated without their permission to make them look slimmer, often with the hashtags #thinnerbeauty and #SkinnyAcceptance.

Melissa McCarthy, Holliday, Rebel Wilson and Ashley Graham are just a few of the women who have been targeted by the account. It is not clear who is behind the campaign, although there is evidence it may have emerged on 4Chan, which has a history of users trolling and shaming women.

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Posted by Project Harpoon on Sunday, 16 August 2015

Holliday, 29, rose to fame with her #effyourbeautystandards campaign, which promotes body positivity, making her inclusion even more absurd.

"It's abominable that this [Facebook page] is using my image without permission to promote themselves," Holliday told E! News.

"This kind of hit piece is exactly why I started #effyourbeautystandards. I am asking my followers to boycott this [page] and any others like it. Loving yourself is the most powerful message we all need to stand behind.”