Rupert Murdoch's arguably ill-advised tweet has been condemned by Twitter users for being “insensitive”.
The News International boss and managing director of Australia’s News Limited congratulated the Australian Daily Telegraph for being the first to report on the “bloody outcome” of the Sydney siege.
Two were killed in the hostage incident, including mother-of-three Katrina Dawson and Tori Johnson, the 34-year-old manager of the Lindt cafe in Sydney.
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attackShow all 20 1 /20Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Grieving Lindt cafe workers lay flowers at the scene of the Martin Place siege, which claimed their manager Tori Johnson, in the CBD in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Grieving Lindt cafe workers lay flowers at the scene of the Martin Place siege, which claimed their manager Tori Johnson, in the CBD in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Flowers lay at a memorial near the Lindt chocolate cafe in Martin Place following a dramatic siege in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Sydneysiders visit the floral memorial for victims Tori Johnson and Katrina Dawson at the scene of the Martin Place siege in the CBD in Sydney
Rex
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Flowers are placed by people as a mark of respect for the victims of Martin Place siege in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege A woman places flowers as a mark of respect for the victims of Martin Place siege in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Police officers visit the floral memorial for victims Tori Johnson and Katrina Dawson at the scene of the Martin Place siege in the CBD in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Premier Mike Baird visits the floral memorial for victims Tori Johnson and Katrina Dawson at the scene of the Martin Place siege in the CBD in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Australian Prime Minister Tony Abbott and his wife Margie pay their respect to the victims of the siege in Martin Place in Sydney central business district
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Grief stricken Sydneysiders look on as thousands of people lay flowers near the Lindt chocolate cafe in Martin Place following last nights dramatic siege in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege A man holds a menorah at the Martin Place vigil as he pays his respects in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Muslim Community members lay flowers near the Lindt chocolate cafe in Martin Place following a dramatic siege in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege A note can be seen amongst floral tributes that have been placed near the cafe where hostages were held for over 16-hours, in central Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Grief stricken Sydneysiders embrace at a flower memorial near the Lindt chocolate cafe in Martin Place following last nights dramatic siege in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Sydneysiders pray near the Lindt chocolate cafe in Martin Place following a dramatic siege in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege A group of Sydneysiders join hands as they mourn near the Lindt chocolate cafe in Martin Place following a dramatic siege in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Members of the public write messages in condolence books in Martin Place in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Flowers are left as a sign of respect at Martin Place in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege Women embrace in Martin Place in Sydney
Sydney siege: Australia mourns with sea of flowers at site of Martin Place terror attack Sydney siege People lay flowers at a floral memorial at the scene of Sydney's siege
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Gunman Man Haron Monis died after police stormed the café and seized the hostages in the early hours of Tuesday morning.
However, Murdoch saw the incident as an opportunity to praise the Telegraph and voice his thoughts on more successful media outlets.
He was quickly branded ‘heartless’ and ‘insensitive’ by social media users:
Murdoch is yet to remove the tweets or comment further.
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