
Founded by the Pictet Group in 2008, the Prix Pictet has rapidly established itself as the world’s leading prize in photography and sustainability. The award aims to uncover outstanding photography applied to confront the most pressing social and environmental challenges of today.
The Prix Pictet has two elements: the prize of CHF 100,000 awarded to the photographer who, in the opinion of the independent jury, has produced a series of work that speaks most powerfully to the theme of the award; and the Commission, awarded by the Partners of the Pictet Group, in which a nominated photographer is invited to undertake a field trip to a region where Pictet is supporting a sustainability project.
The theme of Prix Pictet's fifth edition was 'Consumption.' Kofi Annan, Honorary President of Prix Pictet, announced the prize at a reception for the opening of Prix Pictet at the V&A, an exhibition of the work of the eleven shortlisted photographers at the Victoria and Albert Museum in London.
Michael Schmidt was announced as winner of the fifth Prix Pictet photography prize, selected from a shortlist of eleven. The winner was chosen for his monumental work Lebensmittel (food stuff) made between 2006 and 2010.
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