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Rain or Shine

Wednesday 26 August 1998 23:02 BST
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SUPERMARKET CHAIN Safeway has teamed up with the Met Office to make sure it will always be prepared for sudden demand in ice creams, lollies and other seasonal products.

The Met Office will provide short and medium-term weather forecasts tailored to groups of stores, giving warnings. Safeway's strategists can increase availability of weather-linked goods such as deodorants, salads and barbecue charcoal.

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