Shoppers placing more value on compassionate farming

Shoppers placing more value on compassionate farming

Almost 50 per cent of shoppers say what they buy is influenced by the conditions that animals have been kept in, according to the Royal Society for the Prevention of Cruelty to Animals.

In a NOP survey of 2,000 adults, more than two-thirds said they would like to see better welfare conditions for animals. Nearly seven out of ten said they were willing to pay more for a humanely reared animal, with 42 per cent prepared to pay 50p or more on a pack of meat costing pounds 2.

"There is a huge and growing demand for farm animal welfare products which is borne out by this research," said Peter Davies , director general of the RSPCA. Glenda Cooper