Star Wars trailer adds $2 billion to Disney stock value
Shares rose by 1% to $108.30 after the trailer was posted at 10am PST
Disney’s stock value got an unexpected boost of $2 billion yesterday after the trailer for Star Wars: The Force Awakens was released.
Shares rose by 1% to $108.30 after the trailer was posted at 10am PST from around $107 before. They settled around a few cents above $107 in after hours trade.
The share jump is an indication of excitement among investors over Star Wars, which is a relatively new acquisition for Disney. Disney bought the rights to the franchise as part of its $4 billion purchase of Lucasfilm Ltd in 2012. That now looks like a savvy move on the part of CEO Bob Iger.
Star Wars: The Force Awakens opens in cinemas on 18 December, 2015.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies