ITV is blaming an early summer heat wave for attracting the lowest FA Cup final viewing figures in 10 years last weekend.
An overall average of 7.8 million viewers tuned in to the Arsenal vs Newcastle United match at Wembley on ITV, with 900,000 turning to the simultaneous live coverage on Sky. ITV's share of the total viewing audience, in its first exclusive terrestrial broadcast of the fixture, was 65 per cent throughout.
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