The new Independent

`It's a bold initiative.'

Roy Greenslade,

The Guardian

`Very modern, very clean and very accessible. It will hook young people in.'

Laura James, leading London advertising buyer

`It's a very clean looking paper with a European feel, that makes reading much easier. It's good to see something different from the rest of the market.'

Steve Goodwin, press director of Media Business

`This is something modern.'

Tim McCloskey, deputy managing director of BMP, the advertising agency

That's what they think. It's what we think. It's what you seem to think too. The new Independent, as people are rapidly realising, is something special, something different, something new.

It's being admired.

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