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Nearly half of British electorate feel 'disgust' towards Brexit voters on other side, study finds

A third of voters felt like crying after the result was announced, poll reveals

Sam Lister
Thursday 19 January 2017 15:15 GMT
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A man carrying an anti-EU placard shouts at pro-Europe marchers in London on 3 September 2016
A man carrying an anti-EU placard shouts at pro-Europe marchers in London on 3 September 2016 (Getty)

Nearly half of voters felt disgust towards people who voted differently from them in the referendum on Britain's membership of the European Union, according to a study.

Academics found 51 per cent of those who cast a vote in the June 23 poll had angry feelings about supporters of the opposite camp and 32 per cent "felt like crying" after the result was announced.

The LSE research recorded 46 per cent of voters had experienced "some level of disgust" about those who chose to put a cross in a different box.

Professor Michael Bruter and Dr Sarah Harrison, who carried out the study, said the findings showed a change in the emotional reaction of voters.

"Emotional dislike towards another electoral camp - while seemingly rare in the past - seems to have become the name of the game in 2016," they said in the Understanding the Emotional Act of Voting paper.

"This has been expressed with mass demonstrations across British and US cities, alongside demands for the electoral results to be dismissed and overturned, or new elections sought."

Most young people surveyed were "proud and excited" to vote and it gave them a "heightened sense of responsibility", according to the academics.

Will you be able to remain an EU citizen after Brexit?

But Remain supporters took the loss personally, they said in the paper, which was published in the online Nature Human Behaviour journal.

Prof Bruter said: "We need to better understand how and why voters are so emotional.

"The mass media often suggests that people do not care about elections and many abstain from voting because they are not interested, but our findings contradict that. Elections are actually a time of heightened emotion for many people."

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