Bikini world record bid fails

(GETTY IMAGES)

A bid to set a new world record for the number of women being photographed wearing bikinis in one place failed today.

Organisers of the attempted record busting Bikini Beach Bash 2 said not enough people turned up in Southend-on-Sea, in Essex, to set a new record.

Tracy Jones said: "I don't think the terrible weather yesterday and forecast today helped.

"It was a beautiful day but I think a lot of people made up their minds yesterday."

She said the number of women involved was in the hundreds, well below the present record which was set earlier this month when 1,923 women took part in an event in Russia.

The attempt raised money for Southend Hospital's breast cancer appeal.

Ms Jones said: "We did raise lots of money which was great.

"We want to make it an annual event and maybe next year we can get the boys in bikini bottoms, which will be an easier record to break."