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‘Status symbol’ dog becomes the UK’s most expensive breed

Average price for most expensive breed risen 20 per cent in last year

Athena Stavrou
Wednesday 21 May 2025 09:40 BST
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(Getty/iStock)

The British bulldog is now the nation’s most expensive dog breed, according to recent sales figures.

Historically bred for bull-baiting, the breed known for its flat face and breathing problems has now become a status symbol in the UK.

Online pet marketplace Pets4Homes said new sales figures revealed the average asking price for a puppy stood at £1,694 - a rise of almost 20 per cent in the last year.

In second place was the golden retriever, which sold for an average of £1,453, and in third was the boxer at £1,356.

The British bulldog is now the nations most expensive dog breed, according to recent sales figures
The British bulldog is now the nations most expensive dog breed, according to recent sales figures (Getty/iStock)

Axel Lagercrantz, chief executive of Pets4Homes, said “handbag dogs” like chihuahuas, French bulldogs and miniature dachshunds are falling out of favour, with sales plummeting by up to 43 per cent.

“Now, the country’s affluent buyers have chosen a new status symbol: the stocky, wrinkled and unmistakably British English bulldog,” he said.

“While other flat-faced dogs are officially losing their grip on popularity - sales of pugs and French bulldogs have plummeted by a staggering 50 per cent over the past years - the English bulldog is holding steady.

“This popularity can be explained by their affectionate, courageous, and irresistibly charming nature, making them excellent companions for families and seniors.”

Buyers are avoiding once popular “handbag dog” breeds such as French bulldogs, pugs and chihuahuas in favour of the British bulldog
Buyers are avoiding once popular “handbag dog” breeds such as French bulldogs, pugs and chihuahuas in favour of the British bulldog (PA)

Viewings of each British bulldog puppy on sale rose by 230 per cent over the past five years, with a 45 per cent increase in the last year.

Other breeds which have seen a popularity decrease were the chow chow, labradoodle, and the dachshund, which have seen prices fall by 9 to 10 per cent. Cavapoos and cockapoos also saw their asking prices fall over the last year.

Animal welfare organisations have, however, warned that the British bulldog breed is prone to breathing issues and have urged owners to make sure the breed avoids overexertion and is taken to regular vet checkups.

Lauren Bennett of the RSPCA said: “Bulldogs are four times more likely to suffer from a variety of diseases due to their appearance and the way they have been bred.

“This significantly impacts their health and welfare and means they have an average life expectancy of just six years.”

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