Cadbury scraps Time Out bar replacing snack with slimline wafer

A new alternative has been offered in the form of a single-finger Time Out Wafer

Alexandra Sims
Thursday 10 March 2016 22:19
A new alternative, the Time Out Wafer, will replace the existing product
A new alternative, the Time Out Wafer, will replace the existing product

Cadbury has confirmed it will stop making its iconic Time Out bars after the rippled chocolate treat was considered “unpopular” by the company.

The chocolate giant confirmed once stocks run out of the wafer it will no longer be continued.

However, a new alternative has been offered for fans of the snack in the form of a single-finger version called the Time Out Wafer.

The original Time Out started to be withdrawn in February

A Cadbury spokeswoman told the Birmingham Mail the current Time Out bar was being discontinued because it had not proved to be very popular.

She added that a new trial version of the product – the 111 calorie Time Out Wafer – would be introduced, which has made changes to the bar’s layers of chocolate and wafer.

But it hasn’t taken long for people to ridicule the replacement snack, with Twitter user Sally Siggins saying: “Taste testing. Verdict= it's the same but different. One bar, less chocolate, more wafer, crumbles.”

Cadbury Ireland, which produces the snack, cut 222 jobs as it made the changes, according to the Mail.

It said that sales of the two wafer-based brands had been "in decline for a number of years."

The spokeswoman said: “We have withdrawn the current brand so the old one has gone and will be replaced.

"The original Time Out bars started to be withdrawn from sale in February."

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Due to tumbling sales the Time Out bar has been axed from certain countries and relaunched in various guises since it first appeared in the UK and Ireland in 1992.

It was launched in Canada and South Africa in 2001, but was removed a few years after.

The bar was also overhauled with lighter blue packaging in 2010 and a new slogan “Everybody needs some Time Out”, however this was changed back to its darker blue wrapping only a few months later.

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