One third of adults worry about not having enough money to last through Christmas, study claims

Many people turn to online vouchers, buying food frozen and loyalty schemes to save money

Despite concerns about money, six in 10 of those surveyed admitted they overspend during the Christmas period (Getty Images/iStockphoto)

Cooking in bulk, going teetotal and sending e-cards instead of traditional ones are among the ways Britons are saving money ahead of Christmas, a study has revealed.

Researchers who polled 2,000 UK adults found 31 per cent were worried they would not have enough funds to last through the festive period.

As a result, eight in 10 said they would use money saving tactics ahead of the big day - including buying frozen, using online vouchers and buying gifts in advance.

Other methods included making gifts at home and shopping at charity shops, according to the research commissioned by Iceland.

It also appeared to be paying off, with the typical Briton estimating they will save £217.94 over Christmas by being clever with their cash.

Despite having a limited budget, six in 10 admitted they tend to overspend during the festive period.

Eighty per cent of those also tended to go overboard and spend “too much” on presents.

Half said they got carried away when it came to food, a third overspent on drinks and one in ten did the same on decorations.

The research also found 33 per cent had bought presents in the January sales in order to make the next Christmas a little cheaper.

SWNS