London coffee shop criticised for 'no s**g wellies' sign

Brick Lane Coffee has been criticised for its signage before

It appears the sign was later scrubbed clean (Lily Potkin, via Twitter)

A coffee shop in east London has been criticised for yet another sign many have found offensive.

The chalkboard sign for Brick Lane Coffee in Shoreditch was photographed by passerbys bearing the message: “Sorry, no Uggs (slag wellies)”.

It is not the first time the café has courted controversy: social media users pointed out it was the same establishment that had banned “poor people” and asked customers not to “feed the crackies”.

While many on social media have been offended by the sign, and the subsequent stream of tweets from the shop’s official Twitter feed, others have suggested it may be nothing more than a stunt.

"Our sign does not mention women; Uggs are unisex,” the café said in a statement to the Evening Standard.

"Making a "sexist" issue out of it is over the top when there are much more important things to be outraged about.

"This criticism is a lot less than the support we get. Our shop is full of happy customers.

"All this kind of faux outrage does is give us further publicity."