One women filmed the racial abuse at a London branch of the supermarket chain and posted it online.
The unidentified customer can be heard yelling at the security guard: “What are you f*****g doing here? You are telling me what to do. I belong here. You don’t. F*** off.”
Several members of staff began to question the racially abusive man as he continued his diatribe near the alcohol and tobacco kiosk.
But he continued, saying: “He’s telling me what to do. You heard what I said. I belong here.
“I’m trying to get served. It’s got nothing to do with you.”
The woman who filmed the incident told him: “The man is doing his job, it’s not about where he comes from.
“There’s kids in this shop, who wants to serve you? Damn cheek. Do not serve him, this is out of order.”
When staff then refused to serve the abuse shopper, he screamed: “F*** you, f*** this shop, f*** the lot of you.”
The man was then escorted out of the door. He could be heard shouting: “F*****g w*****s. This is why this f*****g country is in the state it’s in.”
The woman praised the staff for refusing to tolerate racism: “Good. Well done, guys.”
Sainsbury’s have been contacted for comment but have said they are aware of the video.
It follows video footage of a white man calling a woman an “ugly black bastard” on the flight from Barcelona to London Stansted, which has sparked widespread outrage.
Customers have threatened to boycott Ryanair after airline staff failed to remove the man from a flight.
Additional reporting by agencies
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