The programme attracted 3,833 complaints from viewers over a discussion about the number of unvaccinated Covid-19 patients in hospital.
The segment on December 6 2021 saw host Lorraine Kelly and resident medical expert Dr Hilary encourage viewers to accept the offer of a coronavirus vaccination.
Dr Hilary said: “Those people who haven’t been vaccinated, we’d really love you to think again and be vaccinated because 90% of people in hospital are unvaccinated right now with Covid ”
A clarification was broadcast on the show two days later, explaining the statistic related to patients in intensive care units rather than the proportion of unvaccinated Covid-19 patients in hospital.
On Monday, media watchdog Ofcom ruled they would not be launching a formal investigation but have issued ITV with guidance.
In a statement, Ofcom said: “This programme incorrectly referenced the proportion of unvaccinated Covid-19 patients in hospital.
“We have told ITV that greater care should be taken by trusted medical experts when presenting facts and figures on public health issues.
“However, given official statistics and research have consistently shown that vaccination against Covid-19 offers greater protection against serious health consequences, we do not consider that the error was sufficient to materially mislead viewers on this main point of discussion.”
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