Marstons hit by Omicron surge over Christmas

The pubs group said like-for-like sales dropped 8.8% in the eight weeks to January 12 as the Covid-19 variant spread.

Simon Neville
Tuesday 25 January 2022 07:50
Marstons saw a fall in sales due to the spread of the Omicron variant over the festive period (Carlsberg Marston’s Brewing Company/PA)
Marstons saw a fall in sales due to the spread of the Omicron variant over the festive period (Carlsberg Marston’s Brewing Company/PA)

Pubs group Marstons has revealed it took a hit to sales as a result of the spread of the Omicron Covid-19 variant over the festive period as customers stayed away.

Bosses said like-for-like sales had been rising and were up 1.3% in the eight weeks to November 27, but they fell sharply in the following eight weeks to January 12 as the virus spread – falling 8.8% compared with the same period two years ago.

In total, like-for-like sales for the 16-week period were down 3.9%.

Bosses said the falls reflected “the impact of the Omicron variant and consumer sentiment related to the new variant… as a result of Government messaging including guidance to work from home and the call to limit social distancing”, with pubs in London suffering worse than those elsewhere in England.

There is growing evidence over the most recent of weeks of the new year that consumer confidence is rebuilding, and guests are returning to our pubs in greater numbers, which is encouraging

Andrew Andrea, Marstons

The falls were more pronounced in Wales and Scotland which faced stricter restrictions than England, although the company said it remains confident for the future.

During the five weeks of December, like-for-like sales compared with the market outside the M25 were 1% ahead and total sales were 5% ahead.

Chief executive Andrew Andrea said: “Whilst the emergence of the Omicron variant and subsequent Government guidance temporarily impacted consumer sentiment, we remain confident that the strong trading momentum which we were experiencing prior to that will resume.

“We welcome the various plans under way to gradually ease trading restrictions in Scotland and Wales.

“These, together with the reduction in the required self-isolation period and anticipation of an imminent end to the work-from-home directive, should enable some semblance of normalised trading patterns to return.

“Indeed, there is growing evidence over the most recent of weeks of the new year that consumer confidence is rebuilding, and guests are returning to our pubs in greater numbers, which is encouraging.”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in