Customers ‘hold back’ spending amid inflation woes, says Made.com chair

Furniture prices have jump more than 16% over the past year, according to official figures.

Henry Saker-Clark
Tuesday 19 April 2022 00:01
Fall in love with your sanctuary again (MADE.com/PA)
Fall in love with your sanctuary again (MADE.com/PA)

The chair of Made.com has said the online furniture retailer has already witnessed customers changing their buying habits as the cost-of-living crisis starts to bite.

Industry veteran Susanne Given told the PA news agency that shoppers have “held back” their spending recently due to concerns over inflation and the conflict in Ukraine.

She said the retailer is prioritising growing its market share this year amid predictions that overall retail sales will decline as people prioritise energy bills and other essential spending.

The macroeconomic backdrop means that, however big a customer’s budget, they are thinking about spending

Susanne Given. Made.com

“The customer has definitely held back in the short term financially,” the retail boss said.

“The macroeconomic backdrop means that, however big a customer’s budget, they are thinking about spending.

“It’s our view that we now focus on continuing to take market share, because customers are definitely pulling back but we’ve steadily built momentum against competitors so are in a great position whatever the environment.”

On Wednesday, the ONS revealed that surging furniture prices helped to drive UK consumer price inflation to a 30-year-high of 7% in March.

Furniture and furnishing prices jumped by 16.8% compared with the same month last year.

Ms Given said the online retailer has had to increase prices recently, saying that all retailers in the industry have had to pass on some of the impact of hefty shipping, commodity and labour costs to customers.

The former Superdry and TK Maxx executive, who spoke during the World Retail Congress event, told PA that she expects the luxury sector to face challenges over the coming months.

She said: “I think this market will mean there will be a heightened demand for what customers see as better value products.

“There isn’t a business around, in furnishing or elsewhere, that won’t have had to reassess their pricing this year, and it means there is always potential people will start pricing down.”

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