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Theresa May has been forced to backtrack on planned social care reforms, and the Conservatives have bought expensive Google ad space to counter critical press coverage. But what is the “dementia tax”?
Under the current system, older people who have assets worth more than £23,250, including the value of their property, must part-fund the cost of the care they receive.
However, if the pensioner requires only care at home, rather than in a residential setting, they will not be forced to sell their property, as “domiciliary” care is much cheaper.
The Conservative manifesto pledged to raise the means-tested floor at which older people will start paying for their care to £100,000 - but, crucially, under their proposal, people would be forced to sell their homes to pay for domiciliary as well as residential care.
Speaking in Wales on Monday, Theresa May was forced to partially row back on the policy, announcing a cap on the number of people would be forced to pay for their care. However, she declined to specify the amount at which the limit would be set.
The Prime Minister said: "We will come forward with a government green paper. And that consultation will include an absolute limit on the amount people have to pay for their care costs."
Theresa May waters down 'dementia tax' A £72,000 cap on care costs was due to come into effect in 2016 - but due to a funding crisis, the government delayed the policy until 2020.
Research conducted for the Liberal Democrats found that, overall, 90% of homes in England would be liable to be sold under the original proposal.
The average UK house is worth £215,847 - so while the Conservative care package is actually a better deal for poorer pensioners, the vast majority of homeowners who require care are going to be worse off.
It is possible to defer the sale of a house until after its owner's death, in which case the payment is deducted from a pensioner’s estate.
The policy has proved hugely controversial because the Conservatives are historically more popular than Labour among older voters. A YouGov survey from April found the Tories were ahead by 49% among over-65s.
Researchers also found that for every 10 years older a voter is, the likelihood they will vote Tory increases by around eight per cent.
A Survation survey, conducted entirely after Thursday’s Tory manifesto launch, found 28 per cent of voters said they were less likely to vote Conservative because of the social care package.
UK General Election 2017Show all 47 1 /47UK General Election 2017 UK General Election 2017 12 June 2017 British Prime Minister Theresa May leaves 10 Downing Street for the 1922 committee on June 12, 2017 in London, England. British Prime Minister Theresa May held her first cabinet meeting with her re-shuffled team today
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UK General Election 2017 12 June 2017 DUP leader Arlene Foster stands alongside deputy leader Nigel Dodds as they hold a press conference at Stormont Castle as the Stormont assembly power sharing negotiations reconvene following the general election on June 12, 2017 in Belfast, Northern Ireland. Discussions between the DUP and the Conservative party are also continuing in the wake of the UK general election as Prime Minister Theresa May looks to form a government with the help of the Democratic Unionist parties ten Westminster seats. Stormont and the political situation in Northern Ireland has been in limbo following the collapse of the power sharing executive due to the Renewable Heat Incentive scheme scandal which implicated the DUP
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UK General Election 2017 12 June 2017 Priti Patel, International Development Secretary leaves 10 Downing Street
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UK General Election 2017 12 June 2017 Larry the Downing Street cat runs ahead of Michael Fallon Britain's Secretary of State for Defence as he arrives for a cabinet meeting at Downing Street in London, Britain, June 12, 2017. REUTERS/Stefan Wermuth
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UK General Election 2017 12 June 2017 Michael Gove, Environment Secretary leaves 10 Downing Street on June 12, 2017 in London, England. British Prime Minister Theresa May held her first cabinet meeting with her re-shuffled team today
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UK General Election 2017 12 June 2017 Scottish National Party Leader Nicola Sturgeon (C) leaves after speaking to the media in Parliament Square.
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UK General Election 2017 12 June 2017 British Prime Minister Theresa May (C, L) holds the first Cabinet meeting of her new team.
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UK General Election 2017 11 June 2017 British Prime Minister Theresa May attends church in her constituency with her husband Philip May, a few days after disappointing results in a general election.
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UK General Election 2017 9 June 2017 Leader of the Labour Party Jeremy Corbyn leaves Labour Party HQ this morning, following a general election yesterday. Parliament is hung, with no individual party gaining an overall majority. Post general election reaction.
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UK General Election 2017 9 June 2017 BELFAST, NORTHERN IRELAND - JUNE 09: DUP leader and Northern Ireland former First Minister Arlene Foster (C) holds a brief press conference with the DUP's newly elected Westminster candidates who stood in the general election
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UK General Election 2017 9 June 2017 A " Get May Out" demo took place opposite the gates of Downing Street, calling for May to resign, after the shock election results and Mays coalition with the DUP.
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UK General Election 2017 9 June 2017 A demonstrator wears a mask depicting Britain's Prime Minister and leader of the Conservative Party Theresa May, poses with a mock gravestone bearing the words "Hard Brexit, RIP", during a protest photocall near the entrance 10 Downing Street in central London
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UK General Election 2017 9 June 2017 Britain's Prime Minister Theresa May arrives at the Conservative Party's headquarters in London
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UK General Election 2017 9 June 2017 Britain's Prime Minister and leader of the Conservative Party Theresa May flanked by her husband Philip delivers a statement outside 10 Downing Street in central Londo
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UK General Election 2017 9 June 2017 Britain's Prime Minister and leader of the Conservative Party Theresa May leaves Buckingham Palace in London the day after a general election in which the Conservatives lost their majority
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UK General Election 2017 9 June 2017 A TV cameraman watches the door of 10 Downing Street in London
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UK General Election 2017 9 June 2017 Labour leader Jeremy Corbyn is greeted by his Office Director Karie Murphy as he arrives at Labour Party HQ in Westminster, London, after he called on the Prime Minister to resign, saying she should 'go and make way for a government that is truly representative of this country'
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UK General Election 2017 9 June 2017 Britain's Prime Minister Theresa May arrives at the Conservative Party's headquarters with her husband Philip in London
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UK General Election 2017 9 June 2017 Ukip leader Paul Nuttall speaks during a press conference at Boston West Golf Club where he announced that he is standing down as party leader
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UK General Election 2017 9 June 2017 Ruth Davidson, leader of the Scottish Conservatives, leaves the counting centre for Britain's general election with her partner Jen Wilson in Edinburgh, Scotland
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UK General Election 2017 9 June 2017 Scottish Labour leader Kezia Dugdale celebrates with candidate for Edinburgh South Ian Murray as he retains his seat at the Meadowbank Sports Centre counting centre in Edinburgh, Scotland
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UK General Election 2017 9 June 2017 First Minister Nicola Sturgeon speaks to the media at the Emirates Arena in Glasgow, as counting is under way for the General Election
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UK General Election 2017 9 June 2017 Scottish Conservative leader Ruth Davidson at Meadowbank Sports Centre in Edinburgh, as counting is under way for the General Election
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UK General Election 2017 9 June 2017 Scottish National Party (SNP) leader Nicola Sturgeon reacts at the Emirates Arena in Glasgow, Scotland
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UK General Election 2017 9 June 2017 Jeremy Corbyn, leader of Britain's opposition Labour Party, arrives at the Labour Party's Headquarters in London
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UK General Election 2017 9 June 2017 UKIP Leader Paul Nuttall leaves in a car following the vote count for the constituency of Boston and Skegness in Boston, England
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UK General Election 2017 9 June 2017 British Prime Minister and Conservative Party leader Theresa May speaks at the declaration at the election count at the Magnet Leisure Centre in Maidenhead, England.
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UK General Election 2017 8 June 2017 A policer officer enters a polling station in London
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UK General Election 2017 8 June 2017 A woman leaves after casting her vote at the Hove Museum and Art Gallery near Brighton, in southern England
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UK General Election 2017 8 June 2017 A polling station sign is seen on a telephone box outside the polling station at Rotherwick Hall, west of London
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UK General Election 2017 7 June 2017 A woman walks past a general election display in the window of a betting shop in Camden on June 7, 2017 in London, United Kingdom. Britain goes to the polls tomorrow,
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UK General Election 2017 7 June 2017 Britain's Prime Minister Theresa May visits Atherley Bowling Club during an election campaign visit on June 7, 2017 in Southampton, England. Britain goes to the polls tomorrow June 8 to vote in a general election.
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UK General Election 2017 6 June 2017 A supporter wears a pair of Jeremy Corbyn decorated tights at a general election campaign event in Birmingham, central England, on June 6, 2017. Britain goes to the polls on June 8 to vote in a general election only days after another deadly terror attack in the nation's captial.
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UK General Election 2017 6 June 2017 A picture taken in London, shows election leaflets from various parties displayed ahead of the United Kingdom's general elections. Britain goes to the polls on June 8 to vote in a general election only days after another terrorist attack on the nation's capital
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UK General Election 2017 6 June 2017 Election workers, George Gaunt and Luca Tragid deliver the first ballot boxes, on the Royal Mile in Edinburgh
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UK General Election 2017 6 June 2017 British Prime Minister Theresa May meets with Conservative party supporters during an election campaign visit to a bakery during an election campaign visit on June 6, 2017 in Fleetwood, north-west England. Britain goes to the polls on June 8 to vote in a general election only days after another terrorist attack on the nation's capital
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UK General Election 2017 5 June 2017 British Prime Minister Theresa May speaks during a general election campaign visit to a removals depot in Edinburgh
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UK General Election 2017 3 June 2017 Pro-Independence supporters hold a march through Glasgow
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UK General Election 2017 3 June 2017 Opposition Labour Party leader Jeremy Corbyn campaigns for the upcoming general election in Beeston, Nottinghamshire
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UK General Election 2017 3 June 2017 Labour leader Jeremy Corbyn reacts to supporters after a rally at Beeston Youth and Community Centre as he visits the East Midlands during the final weekend of the General Election campaign on June 3, 2017 in Nottingham, England. If elected in next week's general election Mr Corbyn is pledging to create a million new jobs and to scrap zero-hours contracts
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UK General Election 2017 1 June 2017 Scottish Conservative and Unionist Party leader Ruth Davidson joins a selection of Scottish Conservative election candidates and activists during campaigning on May 1, 2017 in South Queensferry, Scotland. With only seven days to go until the general election on June 8th, polls are showing the SNP out in front and the Conservatives set to close in on Labour.
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UK General Election 2017 29 May 2017 Prime Minister Theresa May canvasses in Richmond with Conservative candidate Zac Goldsmith on May 29, 2017 in London, United Kingdom. After suffering defeat in the London Mayoral election Zac Goldsmith resigned over the Government's position on Heathrow expansion. He stood as an Independent but lost in a by-election to the Liberal Democrats. Britain goes to the polls on June 8 to elect a new parliament in a general election
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UK General Election 2017 22 May 2017 Liberal Democrat leader Tim Farron poses for a selfie taken by carer April Preston during a General Election campaign visit to the Barlow Medical Centre, in Didsbury, Manchester
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UK General Election 2017 22 May 2017 Britain's Prime Minister Theresa May speaks at an election campaign event in Wrexham, Wales
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UK General Election 2017 22 May 2017 Britain's main opposition Labour Party leader Jeremy Corbyn, and Labour's former deputy Prime Minister, John Prescott, exit the party's general election campaign 'battle' bus as they arrive at an event in Kingston upon Hull, northern England
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UK General Election 2017 22 May 2017 Britain's main opposition Labour Party leader Jeremy Corbyn walks with supporters between venues, before speaking again at another general election campaign event in Kingston upon Hull, northern England
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UK General Election 2017 22 May 2017 An anti-fox hunting protester is taken away and arrested by police outside the venue where Britain's Prime Minister Theresa May was due to launch the Welsh Conservative general election manifesto at Gresford Memorial Hall in the village of Gresford, near Wrexham, North Wales, on May 22, 2017. Britain goes to the polls on June 8 to elect a new parliament in a general election
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Theresa May faced a backlash from her own party after it emerged that senior Conservative figures were kept in the dark about the planned reforms.
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