Government launches new ad campaign encouraging under-50s to get vaccinated

Television adverts will begin on Monday, with YouTube also providing free ad space

<p>Salisbury Cathedral in Wiltshire, which is being used as a vaccine centre</p>

Salisbury Cathedral in Wiltshire, which is being used as a vaccine centre

The government is launching a new advertising campaign urging people under 50 years old to get vaccinated against Covid-19.

Television adverts will begin from Monday showcasing health workers involved in the vaccination programme – as well as those who have already been jabbed.

It comes as the programme moves into the next phase, with 33.5 million people having received their first dose of the vaccine – over 63 per cent of the UK population.

Over 22 per cent – around 12 million people – have now been given both doses.

The adverts will stress that the vaccination programme is a “collective effort” and are said to feature a “poignant” soundtrack.

In a bid to combat disinformation they will also encourage people to get information about the vaccine only from the NHS website and their GP, so that they can make “informed and evidence-based decisions”.

Royal Mail is also planning to run a special postmark from 6 to 7 May supporting the campaign, while Google, LinkedIn and YouTube will carry the ads free of charge.

Sir Simon Stevens, chief executive of NHS England, described the programme as “the biggest and fastest vaccination programme in NHS history”, while vaccines minister Nadhim Zahawi said it had “so far saved thousands of lives, protecting our loved ones and bringing down infection rates to a point where we can see normality on the horizon”.

Health secretary Matt Hancock said: “The UK vaccination programme will go down in history as a phenomenal national effort in the battle against COVID-19.

“Vaccines are helping us get back to doing the things we have missed – they protect you and those around you.

“This campaign is a remarkable and poignant reminder of everything we’ve been through as a country and everything we have to look forward to – as well as the tireless efforts of our volunteers, NHS heroes, and the British people.

“Every vaccination gives us hope and I urge everyone to take up the offer of a vaccine when it comes, as we continue on the path back to normality.”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in