Advertising regulator bans seven misleading government newspaper ads

ASA says adverts the must not appear again in their current form

The adverts were put out by Michael Gove’s department (PA)

The UK’s advertising regulator has banned seven government newspaper adverts because of their misleading appearance.

The Advertising Standards Authority (ASA) said the so-called “advertorials”, which appeared in local newspaper in March, were not obviously identifiable as ads.

Advertorials are commercial advertisements which are presented as articles. Under rules, it must be obvious that such articles are paid for and not normal editorial content.